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From Daycare Manager

To Agency Owner

Hey, I’m Jess

I’m an entrepreneur, tech VA agency owner, digital nomad and totally passionate about designing a life that you love every minute of.

Everything that I’m sharing and teaching comes from my personal experience – and the last few years have quite been something else…

My journey started when I realised that at the age of 25 I had reached the top of my ‘career path’ – and my life was absolutely NOT what I imagined it to be.

I decided that it was time to find a way out – and I did. I discovered the online business world and found Virtual Assistance as my stepping stone in – and within 6 months I was able to quit my job and gain back my freedom.

I then continued to scale the business into an agency and suddenly I realised just how many things I wanted to achieve in life and how much this business has allowed me to make proper choices.

You have to see failure as the beginning and the middle, but never entertain it as an end – Jessica Herrin, Stella and Dot

The thing is, what I had to learn the hard way is that there are dark downsides to this new-found freedom.

And I realised that these are things that a lot of people don’t want to talk about. 

You don’t just have to develop new habits you never had before, or do things that make you feel uncomfortable sometimes.

It’s almost as though you have to become a different person. And you will.

And that is the part that had serious consequences for me – and my mental health.

Over a period of 2 years or so my entire life unraveled at the seams. I had to face my demons in business, I started to make different decisions so I could achieve my goals. I reset my priorities and in the process of that I lost touch to the people and things around me.

In order to do something you’ve never done, you’ve got to become someone you’ve never been. I think that all of us have great potential within us, but greatness is a choice; it’s not our destiny. 

– Les Brown

Friends suddenly didn’t understand anything I was passionate about anymore.

My ex-partner mainly complained about his life and outrightly said to me that “he always knew I’d NEVER make it anyways” and eventually my own little family fell apart.

Personally I started to make choices I never thought I would make and my whole life just felt wrong.

Like a big giant pile of bullshit.

All of my ‘dreams’ that I had back in the day, were just a load of crap based on stuff that I THOUGHT I should have in my life.

And as I started to question these things I realised that I had kept so many people or things in my life for the wrong reasons – and it was time to start a big cleanup.

My life was like a mix of ‘Keeping up with Joneses’ meets ‘Groundhog Day’


Without going into too much detail here I started making a list of all things that needed adressing.

No more keeping people in my life because having someone is better than having no one even if you know that they’re actually holding you back at the best of times and scare you at the worst.

No more doing work I don’t WANT to be doing.

No more budging to what everyone else WANTS and not attending to my own needs.

This work took a huge amount of effort. I had just lost my own family, followed by a lot of my clients.

And when I thought things couldn’t get much worse?

My Dad committed suicide because his fight against cancer was taking a downward turn and it all became simply too much.

I upped and left my new-found home and stability and returned to sort stuff out and once I’d finally thought I was getting a grip on things again?

COVID joined the party and got me locked inside my house for months (literally!).

 The thing is… I KNOW that every single thing I’ve experienced is going to benefit me at some point.

Every obstacle that I had to climb over honed my creative thinking and problem-solving skills.

And if I can make it – so can you.

So, I’m documenting my journey here so that you can benefit from it.

I’m sharing my successes and failures here so that you can see that there IS a way out – always.

I want you to have the life of your dreams just as bad as I want it for myself, so let’s get there together.

One step at a time.


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