Over the last few weeks, there’s been a lot of discussion going on in the ConvertKit Family about email delivery. There have been a few issues, thanks to spammers, which has also affected Infusionsoft over the past 2 weeks. Luckily, email delivery issues have mostly been resolved. Today I want to share a little something with you that can help you to ensure your email deliverability is getting as good as it will ever be: Custom Sending Domains with ConvertKit.
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If you just went: “Huh, what?”, please bear with me, I will explain.
How is ConvertKit sending my emails and what affects email delivery?
Currently, emails with ConvertKit* are being sent from your email address, via ConvertKit to your subscriber. This means that the email delivery can be affected if Spammers manage to have one of ConvertKit’s IP addresses blacklisted. It also affects larger providers, however, it may be less noticeable because a. they have more resources and b. you have very little access to your stats! A nifty way of keeping you in the dark. So what is this custom sending domain nonsense about?
What is a custom sending domain?
Instead of sending emails from you, through Convertkit’s domain, it is possible for you to request to have a custom domain set up. This means that your emails are sent by ConvertKit but via your own domain, from your domain email address. More on the effects of that in a minute. So, what does it take to set up the custom domain? The ConvertKit team have put together a set of pretty straight-forward instructions, however, I will offer a little bit more translation on this.
I don’t think I can do this!
What you need to do sounds scarier than it is. I know as much about hosting and DNS records as the next person, however, I’ve managed to create a subdomain in less than 5 minutes and make changes to my DNS settings to move my Techademy courses onto my subdomain – it sounded horrific and turned out quite straightforward.
You will need to sign into your hosting provider and set up a subdomain for ConvertKit, as per the instructions in the article. Every hosting provider is different and their support team should be able to help you out or at least provide documentation on how to do that. Then you need to fire an email to ConvertKit and request your custom domain information. Once you have received them, you will need to make some changes to your DNS record. This again sounds complicated, but I would recommend you sign into your hosting and have a look around your DNS records while reading these instructions and THEN see if you can find the places they are referring to – if you get stuck, again contact your hosting provider, a lot of them are willing to simply do it for you or provide more specific instructions. Once that’s done, you simply need to confirm to ConvertKit* that you have made the changes.
Why would I want to do this anyways?
Planning a launch? A 5-day challenge? Would you like to be sure that people have the best chance to get your launch emails? Great, I thought so. The best thing you can do is set up a custom domain for your emails to protect your account to be affected by email delivery issues. This is not a recommendation specific to ConvertKit but to anyone that sends emails through another service. When Gmail checks over your email before it decides to put it into your subscribers’ inbox or not, they will check whether email@example.com really sent this email and they may at times scratch their head what ConvertKit has to do with it – and decide to not pop your email into a person’s inbox. Gmail doesn’t care about your emails, it cares about not serving stuff to their customers they don’t want to see. So when firstname.lastname@example.org sends emails to peeps and they are sent via yourdomain.com through a service called ConvertKit* it gives Gmail (or any other provider) another confirmation that this was really you sending the email and that it’s real. You will be independent against the reputation of your email marketing provider and you will be only reliant on your own domain’s reputation. It doesn’t get better than this. [In fact, if you have a lot of European customers, it is recommended that you do this sooner rather than later as the European email services are more strict than their US counterparts.]
Let me know if you have any questions on this and I will try and help you out along the way.