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I guess 2020 has been pretty much the same for everyone. Stay at home. Wait. Wait some more. Deal with the bad feels. Deal with any financial impact. Wait some more.

Some of us were hit hard from a financial perspective, other were hit from a social and psychological perspective and had to hole up at home. That was us.

We entered March thinking it would be just another month when we suddenly went from first COVID case to schools closed, to restaurants closed, to bars closed, to borders closed and all flights stopped, to you’re not allowed to leave the city, to you’re not allowed to leave the house after a certain time to you’re just not allowed to leave the house at all – all in about 10 days. Some of my friends managed to get flights out, some of them didn’t. I’d never considered it for us thinking “well we work from home anyways” and then I desperately wished I had considered it after all.

But, something positive came out of this time after all. We had a lot of conversations about the past, present and future, and we decided that it didn’t make any sense for us to continue to build 2 separate businesses doing the same thing and our efforts were way better placed with 2 people building the SAME thing and making it better than it’s ever been.

So that’s what we did.

I’m glad we made this choice and we are now able to build something that is bigger than just being ME or US – and I’m also happy that it frees me up to spend some time just reflecting on things without having to ALWAYS be about business. Business is great, it’s helped me to keep myself afloat throughout everything that’s happened in the past few years, but it’s all not the ONLY thing in life that matters.

And that’s what I want to write more about (and make more videos about). I’ve wanted to do this for a while, it’s just never fit in anywhere and I’ve always put such high expectations on it that I just couldn’t maintain with the pressure being on just me, me, me to keep everything ticking over. So officially sharing some of that load has been a huge relief.

So, what’s going to happen here is more writing, more thinking, more reflecting, less worrying about cover images and branding and formatting.

There are SO MANY things on my mind at the moment, concerns about what is going on in the world, about how we’re going to manage about what is going to impact us in our future and I’m hoping to write down some of those thoughts over here and have a productive conversation about it.

If you came here looking for tech support, and you find yourself all confused now, then don’t worry, we’re still working as usual, and you can find our agency Hustle Grounds over here.

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