The number one concern that every single client had before joining our team, whether it was back in the Virtual Assistant days or now in our Digital Marketing team was this: What if I lose control over my business when I outsource work to a Virtual Assistant [or marketing team].
Now, I want to turn that concern on it’s head.
What if you lose control of your business BECAUSE you are NOT outsourcing to an expert?
Yes, you heard that right. You may be completely suffocating the growth in your business BECAUSE you are desperately clutching at each and every single task that has to be done in your business, regardless of whether it is a wise use of your time or whether you are actually any good at it.
Well, I spent a lot of time pondering on what stops us from getting the help our business so desperately needs and I just couldn’t understand why anyone wouldn’t. I was trying to put myself into my ideal client’s shoes thinking: “Well, you want to create a new course, but you already work 22 hours a day, so obviously you need help. So you just go and get it.” I couldn’t understand what would hold people back at this point. Until a couple of days ago. I was having a chat to one of my clients and he asked me: “So, does a VA need a VA?” and that got me thinking.
I mean I am a VA and Online Course Creator [and now a Digital Marketing agency owner] and I also work part-time in a pretty responsible job still [not anymore, but I now have a baby, so it’s the same conundrum]. Every minute of my time is spent being productive – otherwise nothing will get done. I am developing some new products and I wish I had more time to focus on those and on growing my business. BUT. Hiring someone else? No way. What if they mess up? What if I can’t afford regular help just yet? What if I don’t like them? Boom. I had just experienced the same feelings many of my clients get – and I just never realised.
So, how can you make sure that the person you’re about to begin working with understands your need to be in charge? The answer is simple: Ask Them.
All of our clients, whether they work with us on retainer or for a one-off project, first talk to me on a Discovery Call. This allows us to get a feel for each other and understand the purpose behind what we do. I then spend a lot of time to get to know you, your business and your brand. I work with you to achieve the things you want to achieve. I see you as the head and me as the hands. While there are times where I may lead on a task it doesn’t mean that you are not involved.
Let’s take a membership site as an example. One of my clients reached out to me a few weeks ago and enquired about building a membership site. It is a larger project and the time scale is set over a few weeks. We had a long chat and discussed the details, the aims and reasons behind building it. I asked for pretty specific information including any brand guidelines. I then created a project in Asana for both of us to be able to track the process and add next steps. This is a great way for me to keep in touch with clients and share updates without needing to email back and forth. Then we started developing the idea for the site, the amount and type of content and how we can best deliver it. We decided together on the best plugin to use and the best way to implement things.
The key to me is communication. Without good communication work will take longer and not turn out the way you want it. The clearer you communicate and the more guidance you give the better. The more feedback I give you and the more questions I ask when things are not clear – the better.
So, if you’re thinking of hiring some help, feel free to express your need for feeling in control and being up-to-date with what’s happening. It’s normal and we all feel that way. If you think I could be the person for you, check out what I can help you with.