I love creating new content for you to read on the blog but I have to be honest, A LOT of time goes into each and every single post. I need to take notes on what I want to cover, research, write the draft, edit and then do graphics and promote the post, so I want to be sure that I get the most leverage out of each and every piece of content I create.
If you want to follow the steps in my blog promotion checklist, then download it, before you read on.
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Here are the steps we follow after every blog post has been written to make sure that we optimise it as much as possible.
The first thing I like to do is get someone else to proofread the content. After I’ve looked at a new post for what could be hours, I don’t feel like I’m in the right state of mind to spot anything else anymore. It’s not just about spelling but also about content and flow and another pair of eyes works wonders. If the post doesn’t flow we may decide to change the order of the content or take sections out. This will ensure your readers are getting great content delivered – every time.
Link to Existing Content
It’s really important to me to create content that people can use to improve their businesses in one way or another. We make sure we spend some time linking new content to existing content. This will help readers to find other posts that may be relevant to them. It also helps me to keep people on my site for a little while longer. We both benefit here. I keep a spreadsheet of all my blog posts as well as details on any links inside them and content upgrades offered. This is really handy when it comes to linking existing content.
Include a Call To Action
I like to include a call to action at the end of every post, whether I’m asking people to comment or follow me or simply take some really focussed action. This keeps things on point and asks people to share the love by doing something.
Optimise For Key Words
After we’re happy with the content we go on top optimising the post for key words. I use the simple Yoast SEO plugin and it does the job. The plugin gives you really handy actionable tips you can use to improve your post, not just from an SEO perspective, but also from the readers’ perspective.
Create Images that are “On Brand”
For every post we usually create a cover image that is used across the site. We all know social networks use different images sizes, so we design a separate image for every network to make sure the content always looks it’s best. Canva for Work makes this a breeze as the Magic Resize feature takes care of most of it.
Schedule Content on Social Media
As I said before CoSchedule* makes this job a breeze. We usually schedule multiple updates sharing the new content over the week, once a day or so to Facebook, once to Pinterest and then multiple times a day to Twitter. This ensures that the new content actually gets seen by people. I love using the CoSchedule’s content calendar for this as I can spot gaps really easily and fill them with older content for example.
Create Content Upgrades
I love to offer something more in addition to just my posts, something that’s really actionable, so I’m working on offering content upgrades with most of my posts. I don’t like to give away rubbish stuff, so I’m really taking my time to make sure my content upgrades are super useful. If you’re implementing them, I recommend you start with your most popular posts to ensure you are getting the most bang for your buck right away.
Share your Content with your Subscribers
The last thing I recommend you to do is let your existing subscribers know what you’ve just created. For example, you can use link triggers in ConvertKit* to see who clicks on your links and this will help you to segment your subscribers by interest. This information can save you a lot of time later on.
Phew. That’s a lot of work and I’m glad I don’t have to do all of it by myself. I now encourage you to go and look through your existing content and decide whether you have made the most of it. Check the SEO, images and see if there are any content upgrades you could offer.