E2 - The key to avoiding stress and burnout as a business owner
What is stress? What causes burnout? And what can we do to prevent getting to that place?
In this episode we will discuss the main source of stress and what higher paying clients have got to do with it.
Links and Resources
No specific resources mentioned.
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⚠️ The transcript has been copied straight out of Descript. It is NOT edited and will be full of weird typos for your entertainment. One day I’ll be able to get someone to fix it, until then the laughs are free.
[00:00:00] Hey, Hey, and welcome back to the online business rebels podcast. I'm your host, Jessica Dornieden. And in this episode, we're talking about stress and burnout. Two words that none of us like to hear. So one of the things that can happen very, very, very quickly when you run your own business, is that the pressure gets a little bit too much.
[00:00:22] So initially there's all this excitement and motivation and you keep pushing and pushing and pushing, but then one to two years in. You're figuring out that you might've made some mistakes in quite a few places, and that's really perfectly fine and perfectly normal. I made a million of them, but you realizing that you really need to change some of the things that you're doing, but now you're in this place where you kind of can't because.
[00:00:50] You have different commitments and you can't just let go of them or you could, but it is a little bit scary because you're going to have to let people down, you're going to need to quit them. And anyone that's ever had to fire half of their clients because they needed to make changes and their business knows exactly what I'm talking about.
[00:01:10] Nobody likes to do that. So. If we're taking the definition from mental health.org.uk, they would describe stress as the feeling of being overwhelmed or unable to cope with mental or emotional pressure. Now, I thought that there's kind of more to that because where is this mental and emotional pressure and this overwhelm actually coming from, and I heard an interview with Seth Goden, like a long time ago, and I don't, you know, I don't remember any more. Maybe it was one of his videos I watched or something like that, but he had a really, really good.
[00:01:53] Explanation for where the stress is actually coming from. And he said that stress is the result of wanting or feeling like you have to do two things at the same time. You may not want to do those things, but you feel the pressure that you must, and at the same time, your self confidence dips. And you're not even sure that you can do those things well, or even on time..
[00:02:19] So, this is often the case when your, business actually grows up and you might realize that you've outgrown some services, but those services kind of pay the bills. So you have to keep doing them. But what you really want to do is to build this new service that you're excited about again, and therefore it, you now feel stressed because you are having to do these two things and they usually two kind of opposing thing.
[00:02:42] At the same time. And that is precisely what, over a prolonged period of time leads to burnout. It's this constant feeling of stress because you're, as the woo folks like to say, not in alignment. So you're having two things pull on you and eventually you will break apart. That's normal. It's, you know, it's physics.
[00:03:03] So burnout can be defined as this emotional state where you feel so overwhelmed and stressed and drained, that you are completely unable to meet any of the demands being asked of you. It's super, super challenging for you to experience because it leaves you physically, mentally and emotionally, completely wiped.
[00:03:26] So, what is the number one thing that actually prevents you from reaching burnout in the first place? And I'm going to tell you, it's simply doing something that you actually really love to do. I'm recording this right now and I really enjoy doing this. This isn't going to make me feel burnt out anytime soon.
[00:03:46] And if I don't like talking about this anymore, then I will shift to talking about something else that I do enjoy to talk about. Maybe I will do some interviews and if they feel it's too stressful for me, then I'll stop doing them. I can do whatever I like. It's my life, my business, you know, my spare time.
[00:04:01] And I can choose how I fill that. However, I can get to stress and burnout if at the time that I am recording this, I am supposed to be doing something else. And today that is actually the case. Like right now I'm supposed to be doing something else, but I committed to doing this. So here I am doing it anyways.
[00:04:22] And I'm going to do that something else a little bit later, but if I don't have the option to do it later, then I could feel stressed right now. And if I feel like that every single day, every single week, every single month, it isn't going to be particularly helpful. You're most likely to really experience burnout in your business at a time when you are really wanting to scale, but you can't, maybe with the current offer that you have, maybe you're out of time, maybe you're out of mental energy.
[00:04:47] Maybe you just can't serve the number of people that you need to be serving in your business. You can't justify to increase the price anymore. So what do you do now? You try and get help you hire that VA or the content writer or the extra coach, and then you have them to manage and then time is tight and you still have your finger in all the pies.
[00:05:07] And the work that that person is doing is really not up to the standard that you needed to be. So you end up going to fix it yourself, and then you're even more stressed and bla bla bla.. And you see how you're now in this mess that you can't seem to be able to get out of. So the only way you are going to make sure that you don't get to that place is when you're hiring.
[00:05:31] And that's something that's going to come up a lot later on, on this podcast. I've already, I think, planned out like three or four episodes on this topic, because this is something I did not understand for the longest time when you are hiring, you do not want to hire a person that knows less than you do, you want to hire experts.
[00:05:54] You want to hire people who will take the responsibility piece off of your shoulder and own the shit that they're doing and the outcome that is coming from that kind of work. Those people are the ones that are actually going to take pressure off of you. And then with that pressure to deliver the thing, finally, taking off your shoulders, you can do what you need to be doing right now.
[00:06:22] And that is to grow the actual damn thing. And now what a lot of people are going to say is this. Yeah, that's all nice and good, but I can't afford to be paying experts. Uh huh. That is your problem. So the issue is that when you're first starting your business, you're often working with people who are just a couple of steps, sort of behind you and why.
[00:06:47] So the problem is that, for example, when I started out as a techie VA, I was often working with people who were playing business, but they haven't tested their offer. They hadn't figured out how to sell it either. They would just making sporadic money now. And again, whenever they manage to kind of catch a client and then they couldn't pay me any more money because realistically they hadn't even figured out properly what it is that they're doing.
[00:07:14] They kept constantly trying out new things, launching new things. And we're kind of like tapping in the dark 24 7. Now the thing is when you want to hire someone that charges, I dunno, 60 bucks an hour for subcontracting, your business has to make a profit. So you can't be working at 60 bucks an hour. You need, you need to be working at a hundred, 120 an hour so that, you know, you can pay that person what they, what they want.
[00:07:41] You know, so. If you're working with the wrong kind of clients, then you can't afford to be hiring experts. But you can't compromise on the expert piece because if you compromise on the expert piece, that's when you will head straight for stress straight for burnout, right? So you need to be able to achieve higher paying clients.
[00:08:06] And that is the job that you have as the business owner. So you have the expert on standby and your job now is to sell. To higher paying clients. And that means that you need to be very specific about the problem that you solve and for whom and you need to sell, uh, make it easy for people to give you money.
[00:08:25] Those are the things that you really have to focus on. So while I still work in tech, I realized that I don't want to work for 20 bucks an hour. And then at the end of the month, the client says, oh, by the way, I'm really sorry, but I didn't sell anything on my launch. You know, I went on holiday. I mean, you know, but I can't afford to pay you.
[00:08:44] And then I can't afford to pay my people or my rental or anything. I'm like, no, thanks from now on. I'm not going to work with anyone anymore that can't afford to pay. At least this you're going to pay me in advance, always because I'm not going to be the person that's out of pocket because. You know, you decided to go on holiday, halfway through your launch and you forgot about going live and selling.
[00:09:06] You know, that's not my problem. As the service provider, I'm only going to work with people who are serious about their business, who are not going to even get the idea to go on holiday halfway through a bloody launch, you know, go on holiday after, before you start the program or do whatever, but not in the middle of when you're supposed to be selling.
[00:09:24] So I developed a different office. Out of which I can really only sell like maybe three or four at the same time. So instead of being someone's assistant, I'm like, I'm going to take charge of this. I'm going to take the responsibility off of your plate. I'm going to own all of the responsibility for the tech of your launch.
[00:09:42] I will be your part-time online business CTR. I'm going to worry about your tech stack. I'm going to worry about everything for you, so that you don't have to. I'm going to communicate with you a team. But you're going to pay me accordingly. If I do this kind of job working in a corporate environment, I get paid 150,000 a year upwards.
[00:10:03] don't try and pay, pay me less than that to get something that you can't afford to have in your business right now, it's not going to work, but if you do pay me, I have the time and space in my calendar and in my life to show up for your business and to contribute to actually growing your own. So I have niched down.
[00:10:23] Why? Because I need better clients, clients that want my involvement in their business at the level that I am providing it. You know, I don't want to feel like I'm being rude to the client. Like I'm overstepping my mark, and that's what you might need to do as well. I don't have any contract does to pay right now because I do the work myself.
[00:10:43] But if I did need to get in a specialty. I could, and I could afford to pay them a normal, decent rate. And that is what is really important to avoid that you get to the point of stress to avoid that you get to the point of burnout. All right. So to summarize all of this stress is when you get emotionally, mentally, physically overwhelmed with having to do multiple different things at the same time.
[00:11:08] If you do that for a prolonged period of time, you end up getting completely burnt. How do you prevent that you prevent that by having people help you in your business that are true experts. And if you can't afford to pay the expert rate that it's your job to go and get higher paying better clients so that you can get better team members so that you can build an actual solid business for yourself.
[00:11:30] Thank you so much for listening to the online business rebels podcast. As always, you can find all of the show firstname.lastname@example.org. And if you've enjoyed this episode, tell a friend about it. And as always, I hope you have an amazing day and I'll see you for the next one.