I made some really bad investments into my business in the past 7 years – I’m not going to lie. I spent $10k on joining a Mastermind run by a Russel Brunson cult member (and if you have no idea what I’m talking about, read my article on what to do if your online business group is more like a cult). Anyways, since then I am way more cautious before I invest money into working with anyone, and you should be too. So if you’re wondering, Online Business Mentoring with Jessica Dornieden – what is it like? Then you’re in the right place, because I’ll break down what matters to me most when working with clients and what we do to together to get you results.

I’ve broken this down into a few sections to give you a bigger picture around my work and how I see it.

1. My unique background and experience and what insights that’s given me
2. What matters to me the most?
3. How we decide what to work on?
4. Measuring progress
5. Leaving you able to achieve things alone

Experiences that shaped my perspective and approach to working with businesses

We all walk our own path in life, and I think it’s really important to understand where someone else comes from, so that you know who you’re working with and what they can bring to your business.

For me it’s a combination of experiences:

• background as a manager in early education (fully responsible for legal and regulatory issues, financial, marketing, sales, operations and team leadership) and certified in teaching adults
• multiple years of single-handedly managing all tech and systems in multiple online businesses
• building and running my own Tech VA Agency (something I wouldn’t necessarily recommend as an option to scale for service-providers!)
• Fractional CMO for a seven-figure relationship coaching business (which meant managing a team of 11 across social, SEO, media buying as well as copy and conversion) – here I also learned to do Hypnosis and qualified as an NLP Practitioner (Neuro Linguistic Programming)
• Co-Founding a Podcast Production Agency with my partner
• Currently studying Data Science and Machine Learning

I’ve taken a huge variety of things away from these experiences but if I had to boil them down to the fundamental things that shape how I work now it would be the following:

• Data matters and it doesn’t lie. Accurate data tells a story and your decisions in your business should be based on solid data instead of how you feel that day. Because feelings change but the data still tells the same story (hence why I’m going further into data science to be able to help clients explore this in more depth)
• There isn’t a ONE right way. You need to figure out YOUR way and then you need to implement and assess. That’s how children learn. That’s how adults learn. We learn through doing, not thinking about stuff. And that’s also how we get data.
• Having the best product isn’t the ONLY thing you need to make money. A lot of business have great products and services and no customers. And other businesses have a mediocre product and A LOT of customers.
• You need a clear end goal, and you need to set a direction from that goal and NOT venture away from the path. Doing more and selling more and creating new products will NOT fix your problems of no customers.
• You will eventually need a team – be careful about who you pay for what.
• Followers, views and likes mean nothing. I know many businesses with few followers making a lot of money. And just as many businesses with lots of subscribers, views, and followers and no money. If you can’t convert those people to customers then it doesn’t do anything for your business.
• You need to get comfortable with the things that make you uncomfortable.
• Most of the time you need to do less not more. You need more leverage and we can find that.

What matters the most to me when it comes to running a business.

There are a few things that I value a lot in life:

• freedom
• joy
• inclusivity
• integrity
• learning
• logic

And I want all of those things for myself – and for you.

I want you to be to free to live your life how you want to live it. Maybe you want to live somewhere else. Maybe you want more free time to be with people you love. Maybe you want to just not report to someone else. Maybe you want to finally get paid what you deserve to get paid and not wait for someone else to “see your worth”. Maybe you want to stop masking for hours every single day just to make it through.

I want you to enjoy running your business. Yes it’s hard sometimes, but you can also find joy in doing hard things and achieving something at the end. I would almost argue you will have more joy that way. But that doesn’t mean that your whole day should be filled with shit you hate. Let’s get rid of that stuff.

Inclusivity matters. I’m neurodiverse and life has been hell for me at times. I have been misunderstood, sidelined and just treated like a pain in the arse at times. My creativity has been labeled as crazy – although really I’m not crazy, I’m one of the most logical people you meet. So I want to run a business that allows people to be different, to have had different experiences growing up – and to do things THEIR way instead of forcing them into a system.

I also value integrity. It is the foundation for trust. If I need you to send something so I can do my work, I expect you to send it. If I promise to send you something so you can do your work, I will send it. It’s the foundation for being able to work together productively and efficiently.

I also value learning. When you’re starting and growing a business you NEVER stop learning. Even years later not a day goes by where there isn’t a new tool or new research that helps me do my work better. And we need to keep on top of that.

And finally I want to make logic decisions based on facts (and to me it is a fact that if you hate social media and it makes you unhappy, we are going to cut it out where possible and replace it with something else). Why? Because when you do marketing you hate, you’re not going to be very good at it anyways. And you’ll probably have data to prove this already.

Online Business Mentoring with Jessica Dornieden – How do we work together.

In the first 90 minute strategy session we look at where you want to get to and where you are now. And then we’re going to establish why there is a difference between the two and what isn’t working.

This is going to include finding as much information about your business as possible.

Each person is different and each business is different.

So we are going to take the time to establish your priorities. Maybe you need to change up your offer because it’s not working for you. Maybe your numbers don’t add up and there needs to be a change in pricing. Maybe your marketing isn’t working for you. Maybe you are drowning in chaos for lack of systems and issues with tech and there are ways to buy your more time here.

That is what we’ll figure out.

And then I will help you to implement this where I can.

Our time together isn’t limited to us talking about problems, but we can also sit down together and just fix the issues together, so that you can move on.

I kindly ask that for the six weeks you’re working with me, you implement what we agree on. This comes back to integrity, because otherwise you’re not going to make any progress in this time – and I’ll take that personal.

Measuring progress

As part of our initial strategy session we will set some KPIs that define the success of what you’re doing. And we are going to measure the progress of that.

Of course not everything you do takes effect within 6 weeks. If you’re going to up your content marketing game and you’re focusing on organic content, then it may be 3 months before this takes full effect and results in new clients – and that’s okay.

What we will do though, is to document your progress weekly so that we know if there are improvements already. We need to constantly do, measure and improve.

And we can only do that if we take action AND measure the outcome.

Leaving you capable to continue on your own

My aim is to help you get new skills that you can roll with after the six weeks are up. I’m here to help you problem solve and fix challenges, I’m not here to make you addicted to asking me for input and permission to do things.

As a business owner you need to be able to act independently and I want to give you tools that you can roll with and apply again and again. Questions you can ask yourself when you’re stuck so you can move ahead.

If you’re ready to get help for your business, then you can book your spot here.