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Sending custom events from Google Tag Manager to Google Analytics

Sending custom events from Google Tag Manager to Google Analytics

by jessdornieden | Nov 8, 2023 | Data, Marketing, Tech

Most business owners gather data via google analytics, however most accounts aren’t set up to do anything more than collect basic information, and sometimes that information is not enough for you to understand what your audience is really doing and how certain...
Filtering out Bot Traffic in Google Analytics 4

Filtering out Bot Traffic in Google Analytics 4

by jessdornieden | Nov 6, 2023 | Data, Marketing, Tech

As part of my ongoing data collection within my business I regularly check my Google Analytics account to make better business decisions (and this is something I recommend for you to do as well). If you’ve ever looked around Google Analytics much, then you will know...

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